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Business

eCommerce is the New Mall

These days, most businesses have an online presence, and a large portion of those businesses are utilizing eCommerce. This is the trend, just as it is the trend for consumers to shop online versus buying something at the mall. Therefore, small businesses are adjusting by launching their stores online. They use tools that will make the process easier for them. Some of the tools help them to build websites; do marketing via email, track ads, and set up online shopping carts.

Website Builder

Small business owners have noticed the success of Amazon, Ebay, and other online stores. They also want to have the same results, so they use tools that will help them get there. One of these eCommerce tools is website builder. You will get a professional looking standard store template. You do not need to have any technical skills. Just drag and drop the store designs where you want them.

You can use the simple WYSIWYG customization, or the most advanced customization using HTML/CSS/Javascript. There is also an SEO product category and page URLs. You will also get to create keyword search using defined SEO meta-tag descriptions. This site builder includes storage, and it also has a mobile store.

Marketing via Email

You can use email for your direct marketing to communicate with your prospective customers or long time customers. You use this form of communication to build loyalty and to have repeat business. With email marketing, part of the tool includes unlimited autoresponders, unlimited follow-ups per autoresponder, and you can broadcast email messages. There is a monthly email limit. You can use autoresponders geared to a particular product.

Additionally, you can set up the emails to have your recipients automatically subscribe or unsubscribe. You will get a delivery and open rates for your HTML messages. When subscribers opt-in and remove, you will get it tracked in real time. Each autoresponder is set up to have its subscribe-by-email. You can also send personalized messages to your clients.

Tracking Ads

With ad tracking, you can use online advertising platforms. The tool helps you to set up a URL that will track the ads that you place. When someone reads the ad and clicks it, they will get taken to whatever site that you have designated for the URL.

You will know when a visitor has clicked on your URL. You will also know from where the visitors came. The tracker will tell you from what country, the search engine used, and also if the user clicked on a computer or a mobile phone. You will know the exact time that it occurred and also the total amount of hits that your URL has gotten.

Shopping Cart

The eCommerce tool also provides you with a website shopping cart. You do not have to be an expert techie to use the online shopping cart. You also do not have to install software. The shopping cart is secured and Certified HTTPS/SSL. You will have admin access that is safe and secure. You also get to accept payments in any currency. You can also upload bulk products. You can track inventory. You get to export orders to QuickBooks and several other options.

In conclusion, to run a successful online store, you will need an eCommerce tool that will help you to build a website; do email marketing, track your ads, and also help you to set up an online shopping cart.

Business

Horsedrawn carriages: perfect for corporate events

Horsedrawn carriages are a perfect feature at any corporate event. Once a common part of everyday life, these days a horsedrawn carriage is something to be marvelled at.

Cars, trains and aeroplanes may have left horses well and truly behind in the world of transportation, but they definitely still have their uses. People love horses and they love to ride on horsedrawn carriages.

Therefore if you’re looking to really make your corporate event stand out, horsedrawn carriage hire is perfect. 

Types of corporate events

There are many types of corporate events you can organise. Judging by the charts on colorpopevents.com, the most common tend to be:

  • Paintballing
  • Zombie apocalypse days
  • Yoga
  • Formal parties

All of the above are fun and fantastic ways of marketing and giving your team motivation.

Zombie days are the latest craze and they definitely aren’t for everyone. If you want to really stand out then horsedrawn carriage hire is highly recommended. 

The benefits of horsedrawn carriage hire

There are numerous benefits of hiring horsedrawn carriages for your corporate event. The main ones include:

  • It’s unique
  • Adds style and elegance
  • Attracts more people
  • Fun and memorable

One of the main goals of any business is to be unique. If you want to set yourself apart from the competition, you need to have a certain edge. The fact a horsedrawn carriage is unique and not used by many businesses will give you an advantage. You can use it as a marketing strategy and attract more people to the event. Advertising ‘horsedrawn carriage rides’ will definitely get more people interested in your event.

If you’re looking to impress potential clients then horsedrawn carriages will also help with that. They add style and elegance to your event; creating a more high-end theme. While the cost of a horsedrawn carriage isn’t cheap, it will be a long term investment due to the impression it leaves with your clients/customers.

The fun element is also something you can’t ignore. Corporate events can have the tendency to be a little dull. Hiring a horsedrawn carriage will liven things up and make sure your event is anything but boring. This in turn will keep your guests talking about it and that will generate even more interest in the company.

Businesses that do take advantage of horsedrawn carriage hire are clever and resourceful. It’s a well-known fact that people love horses. They represent power and strength which is something you want people to associate with your business. Having horses there will give your business a more important stature.

Overall, there are many ways to make your corporate event a success. Horsedrawn carriages are the topic of many excellent stories. They can really help to set your event apart from the competition. You can either hire the carriages to take people on rides, or simply to stay outside the venue to enhance the theme of the event.

Carriage rides are a great way to explore an area and they can be really fun too. Why not take a look at the cost of horsedrawn carriage hire today to see if it’s something your business could benefit from?

Business

Allow me to explain

Legal terms and notions can be difficult to understand if not working in this particular field and dealing with them on a daily basis. That’s why is it useful to do some research in order to understand what you have to resolve and what’s the best way to do so. 

The first term I’d like to discuss is professional negligence. This is closely related to the duty of care between professionals and their clients. Normally, one expects to be treated equitably by others, especially when assistance with legal matters is needed. The situation in which such professionals fail to provide top quality services leads to professional negligence for which they can be held responsible for. The worst case scenario when thinking about neglect is related to medical personnel and doctors. When they do things the wrong way, another person’s life is endangered and that it should not be left unpunished. Nonetheless, when a bank employee miscalculates the rates one has to pay, the financial situation will clearly be affected. But that cannot be compared with being healthy. 

Second in line is interest rate swap miss selling. This occurs when a client or a smaller company aims to borrow a certain amount of money from the bank in order to improve the financial situation and afterwards return the sum within a set period of time. The highest risk when it comes to such loans refers to terms, rates and conditions you are agreeing to when signing the contract. The person working for the bank might fail to provide all the necessary information regarding rate which can be excessively high leading to the client end paying double or even three times more than they originally needed to. Reading everything before signing and agreeing to anything is crucial in order to avoid such errors. When one is involved in such a case, legal action should be taken as soon as possible. 

Proceeding legally means that the client takes the case to court, suing solicitors and attempts to gain compensation for the loss he has suffered due to the mistakes done by employees. The case is then observed and researched by the judge who then decides if it is fair to provide the person pressing charges with certain amounts of money which help recover the financial loss.

Business

The Benefits of a Business Savings Account

Regardless of the size of your business, there is a financial solution available for you. The commercial banking sector is very lucrative, therefore more and more financial institutions are looking to broaden their client base by offering very favorable business banking solutions to all kinds of businesses.  Particularly, business savings accounts are very important for anyone in a commercial venture.

When it comes to running a successful business, it is essential to have an efficient cash flow system. There is usually a lot to juggle, from employee salaries, vendor contracts to restocking. A business savings account can help to maintain smooth financial operations in your business through helping you to maintain that suitable level of cash flow.

Business current accounts pay very little interest and at times none at all on the money held in the account. If you want your money to work and earn quality interest amounts, a business savings account is exactly what you need. The competitive rates of interests and bonuses in these savings accounts are usually very good.

Since the commercial banking sector is so competitive, there are also very many bonuses and specials that come with these savings accounts. Every financial institution wants to the on the front line as consumer favorites and the only way they can do is b y adding something extra to these accounts. These bonuses can boost the headline rate if well taken advantage of. However, bonuses are only periodic so always review the status of your account after.

Another advantage of a business savings account is that interest is paid on gross and not net, therefore you can enjoy better interest levels regardless of the tax charge.

It is important to get a financial advisor to help you in making good use of the benefits of these business savings accounts. With all the great offers and account types out there, it is also important to know that these financial institutions need also to put their best interests forward. There are many ways through which they make profits; account fees, deductions and monthly charges among others.

Get a financial professional, discuss the various savings accounts and savings options out there and draft up a plan through which you can enjoy the most favorable conditions for saving. Find out also, the state regulations, tax information and protections on savings accounts in your region for these business savings accounts.

Business

What to Expect from Cheap Web Hosting Services

The demand for affordable web hosting services continues to rise. Virtually everyone, including large businesses and startups, wants to have a website. If web hosting is a new concept to you and you need to start a website, you may find the process of choosing an option daunting.

Features and Budget

Determining what kind of hosting is most ideal for your requirements involves understanding the available options as well as their features. You also need to evaluate the features provided along with the budget you have set aside for this purpose. This will enable you to find a hosting solution that provides the features you need affordably. These features include:

  • One of the main decisions you will need to make when choosing a hosting service is cost. A cheap paid hosting service is suitable for both personal and professional sites. You can opt for shared hosting that is a popular option among individuals and businesses. The platforms used depend on what the company offers and these could be Linux or Windows.
  • Shared hosting features scalability that makes it possible for people to begin with smaller plans that can be gradually increased along with your growing needs. Shared hosting constitutes low monthly costs and discounted rates that are offered from time to time.
  • Shared hosts provide various features that are aimed at optimizing your site to make it work more efficiently and enhance its dynamism. You will be able to utilize your domain and email address. Customer support ensures that you have access to help when you need it. With shared hosting, server space will be shared with other sites.
  • Dedicated hosting refers to the option of having your site housed by a server on its own. This has the advantage of giving you the independence to decide how resources will be used along with how your server will be used.
  • Dedicated hosting is suitable for larger organizations that attract a lot of traffic. Numerous domains can be used and other sites can be added to a single server if you need to do so. You will enjoy limitless amounts of software options that you have the liberty of installing.

Strong Web Presence

It is important for all businesses to have a strong web presence. This type of presence can only be effectively achieved by having your web page online. Having your own web page will give you the opportunity to be innovative and make it possible for you to make tangible sales through online shopping.

Various factors need to be taken into account when creating a web page. These include factors such as designing the site, coordination and security. Such requirements can only be put in place if you have access to a cheap and reliable web hosting service provider.

There are other hosting services such as cloud and VPS hosting that you can choose according to what you will be able to comfortably sustain. Making the right choice when deciding what type of web hosting service you need depends on sustainability, affordability and the requirements of your site.