These days, most businesses have an online presence, and a large portion of those businesses are utilizing eCommerce. This is the trend, just as it is the trend for consumers to shop online versus buying something at the mall. Therefore, small businesses are adjusting by launching their stores online. They use tools that will make the process easier for them. Some of the tools help them to build websites; do marketing via email, track ads, and set up online shopping carts.
Small business owners have noticed the success of Amazon, Ebay, and other online stores. They also want to have the same results, so they use tools that will help them get there. One of these eCommerce tools is website builder. You will get a professional looking standard store template. You do not need to have any technical skills. Just drag and drop the store designs where you want them.
Marketing via Email
You can use email for your direct marketing to communicate with your prospective customers or long time customers. You use this form of communication to build loyalty and to have repeat business. With email marketing, part of the tool includes unlimited autoresponders, unlimited follow-ups per autoresponder, and you can broadcast email messages. There is a monthly email limit. You can use autoresponders geared to a particular product.
Additionally, you can set up the emails to have your recipients automatically subscribe or unsubscribe. You will get a delivery and open rates for your HTML messages. When subscribers opt-in and remove, you will get it tracked in real time. Each autoresponder is set up to have its subscribe-by-email. You can also send personalized messages to your clients.
With ad tracking, you can use online advertising platforms. The tool helps you to set up a URL that will track the ads that you place. When someone reads the ad and clicks it, they will get taken to whatever site that you have designated for the URL.
You will know when a visitor has clicked on your URL. You will also know from where the visitors came. The tracker will tell you from what country, the search engine used, and also if the user clicked on a computer or a mobile phone. You will know the exact time that it occurred and also the total amount of hits that your URL has gotten.
The eCommerce tool also provides you with a website shopping cart. You do not have to be an expert techie to use the online shopping cart. You also do not have to install software. The shopping cart is secured and Certified HTTPS/SSL. You will have admin access that is safe and secure. You also get to accept payments in any currency. You can also upload bulk products. You can track inventory. You get to export orders to QuickBooks and several other options.
In conclusion, to run a successful online store, you will need an eCommerce tool that will help you to build a website; do email marketing, track your ads, and also help you to set up an online shopping cart.